Snickers

• Project: Expanding with Device Shake Feature

• Client: Mars, Inc

The Mission

Create a teaser ad with compelling game-like features for Snickers’ Super Bowl campaign to drive maximum engagement on desktop, tablet and mobile.

The Campaign

Mobile and tablet users were prompted to shake their devices in order to “free” a candy bar lodged in a virtual vending machine. On a computer, viewers were prompted to repeatedly click a button to free the candy, rather than shake their device. Once the candy bar dropped, a sneak preview of Snickers’ Super Bowl commercial appeared.

The Results

Time spent engaging with this cross-device campaign was 5X greater than the industry average resulting in satisfied users, and an even more satisfied client.