MTV Awards

  • Project: Expanding & Interstitial with Vertical Video

  • Client: Viacom

Awards

The Mission

Video advertising shown on interactive devices utilizes the traditional 16:9 aspect ratio. But most people using a smartphone begin their video ad experience in portrait mode, resulting in a less than ideal video viewing situation.

The Campaign

To create the best ad experience possible, we came up with a dynamic and responsive interactive video ad unit that serves the appropriate video in real-time across our DSP. Our single-tag ad detects the viewers phone orientation and then formats a device-appropriate full screen video interactive ad experience, eliminating the need for the user to rotate their phone to watch the full-screen unit.

The Results

  • 74% Viewed in Portrait Mode

  • 26% Viewed in Landscape Mode

  • 1.83% Engagement Rate

  • 47% Portrait Audience Video Completion Rate

  • 57% Landscape Audience Video Completion Rate

 
 
 
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