JetBlue

• Project: Expanding Banners

• Client: JetBlue

The Mission

Bring an interactive ad to life and highlight the beauty of air travel while driving awareness across desktop, mobile and tablet devices of jetBlue’s newest route: NYC to Reno.

The Results

Brand Networks' high-impact cube and rich media units drove significantly higher engagement and time spent than standard banner ads. When users saw the ad on two devices (vs. one), there was a 323% lift in conversion rates, and a 605% increase when exposed across three devices.